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Privacy Policy

Last updated: 29 July 2025

1. Introduction

Mystic Border ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our registered office is located at 42 Kensington Gardens, London, SW7 4LG, United Kingdom.

2. Information We Collect

2.1 Information You Provide

We may collect and process the following personal information:

  • Contact information (name, email address, phone number)
  • Company information and job title
  • Industry and business requirements
  • Communications with us via forms, email, or phone
  • Newsletter subscription preferences
  • Marketing consent preferences

2.2 Information We Collect Automatically

When you visit our website, we may automatically collect:

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent on our site
  • Referral sources
  • Cookie information (see our Cookie Policy)

3. How We Use Your Information

We use your personal information for the following purposes:

  • Service Provision: To provide copywriting and PR services, respond to enquiries, and communicate about projects
  • Marketing: To send newsletters and marketing communications (with your consent)
  • Website Improvement: To analyse website usage and improve user experience
  • Legal Compliance: To comply with legal obligations and protect our business interests
  • Customer Support: To provide customer service and technical support

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: For marketing communications and optional services
  • Contract: To perform our copywriting and PR services
  • Legitimate Interest: To improve our services and website functionality
  • Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party providers who assist in delivering our services
  • Legal Requirements: When required by law or to protect our legal rights
  • Business Transfer: In the event of a merger, acquisition, or sale of assets
  • Consent: With your explicit consent for specific purposes

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication procedures
  • Staff training on data protection best practices
  • Secure hosting and backup procedures

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy:

  • Client Data: For the duration of our business relationship plus 7 years for legal and tax purposes
  • Marketing Data: Until you withdraw consent or we determine it's no longer needed
  • Website Analytics: Typically 24 months unless longer retention is required
  • Enquiry Data: Up to 2 years from the last communication

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal information:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Request transfer of your data to another organisation
  • Right to Object: Object to processing based on legitimate interests or for marketing
  • Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, please contact us at [email protected].

9. Cookies and Tracking

Our website uses cookies to enhance your browsing experience. For detailed information about our use of cookies, please refer to our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Children's Privacy

Our services are not directed at children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

12. International Transfers

We primarily process data within the United Kingdom. If we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses approved by the ICO.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "last updated" date.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: [email protected]

Phone: +44 20 7245 5001

Post:
Data Protection Officer
Mystic Border
chancery place, 50 Brown St, Manchester M2 2JG, UK

15. Complaints

If you believe we have not handled your personal information in accordance with this Privacy Policy or data protection law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

ICO Website: ico.org.uk

ICO Helpline: 0303 123 1113

Mystic Border

Professional copywriting and PR services helping UK businesses communicate effectively and build stronger relationships with their audiences.

Contact

chancery place, 50 Brown St, Manchester M2 2JG, UK

+44 20 7245 5001

[email protected]

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